Beyond Meat Cuts Jobs Appoints Transformation Officer Amid Q2 Sales Decline

Beyond Meat reported a challenging second quarter in 2025, with net revenues declining 19.6% year-over-year to $75 million, driven by weak demand in the U.S. retail channel and international foodservice markets. The company experienced a significant drop in sales volume and gross margin, prompting a workforce reduction of approximately 44 employees, or 6% of its global staff, expected to save $5 to $7 million annually. To address ongoing financial difficulties and improve operational efficiency, Beyond Meat appointed John Boken, a restructuring expert from AlixPartners, as interim chief transformation officer to accelerate margin improvements and restructure product lines with a goal of achieving EBITDA positivity by the second half of 2026. CEO Ethan Brown emphasized the urgency of reducing operating expenses and adapting the company’s operational footprint to current revenue realities amid elevated market uncertainty. Despite a slight narrowing of net losses compared to the previous year, Beyond Meat has not reported a net profit since going public and chose not to provide full-year guidance due to unpredictable market conditions. The company continues to focus on strengthening its financial profile while navigating broader industry challenges in the plant-based meat sector.