Belichick Told UNC Not to Post Patriots Content

Drake Maye, a former UNC quarterback, led the New England Patriots to a 23-20 upset of the previously unbeaten Buffalo Bills Sunday, completing 22-of-30 passes for 273 yards. North Carolina’s official social accounts did not immediately celebrate Maye’s NFL performance after the program had earlier highlighted other former players. 247Sports/CBS reporter Ross Martin and multiple outlets reported that UNC staff were directed by head coach Bill Belichick not to post or repost Patriots-related content, a move tied to an ongoing feud with the Patriots organization and reports that Patriots scouts have been barred from visiting Chapel Hill. Fans and commentators criticized the directive as petty and unprofessional, while former UNC coach Mack Brown publicly congratulated Maye on X; UNC later posted Maye highlights and a compilation of former players’ NFL clips. The episode has amplified controversy around Belichick’s first season at UNC, which has included several blowout losses and strained relations with the Patriots and the Kraft family.