Mercedes Plans F1 Return to South Korea After 12-Year Hiatus
Mercedes Plans F1 Return to South Korea After 12-Year Hiatus

Mercedes Plans F1 Return to South Korea After 12-Year Hiatus

News summary

Mercedes is set to bring Formula One back to South Korea for the first time in 12 years with a show run in Yongin next week, as team principal Toto Wolff advocates for the sport to make a regular return to the country. The move follows George Russell's recent victory at the Singapore Grand Prix, highlighting the team's strong performance this season. South Korea previously hosted four grands prix at Yeongam from 2010 to 2013, and Wolff believes the nation's tech-savvy and socially connected young population, especially females aged 15 to 24, would embrace the evolved Formula One experience. Formula One currently has limited presence in East Asia, with only three races—Singapore, Japan, and China—and minimal driver representation from the region. Wolff emphasizes the need for more Asian drivers through grassroots development, noting that Formula One remains meritocratic and that local heroes help grow fan engagement. He also points out the sport's strategic efforts to balance its global calendar, with East Asia considered a blank spot to be addressed.

Story Coverage
Bias Distribution
100% Center
Information Sources
a3544a73-dab3-486d-ae75-bd4d15f01f55
Center 100%
Coverage Details
Total News Sources
1
Left
0
Center
1
Right
0
Unrated
0
Last Updated
1 day ago
Bias Distribution
100% Center
Related News
Ask VT AI
Story Coverage

Related Topics

Subscribe

Stay in the know

Get the latest news, exclusive insights, and curated content delivered straight to your inbox.

Present

Gift Subscriptions

The perfect gift for understanding
news from all angles.

Related News
Recommended News