Dua Lipa Named Face of Chanel 25 Handbag Campaign

Dua Lipa has been announced as the face of the new Chanel 25 handbag, a campaign that showcases her energetic presence in the streets of New York, set to the soundtrack of the Fine Young Cannibals' 1988 hit 'She Drives Me Crazy.' Directed by Gordon von Steiner, the campaign highlights the Chanel 25's modern design, which is a descendant of the iconic 2.55 bag, featuring lightweight quilted leather and versatile size options. Lipa, a longtime Chanel enthusiast, has styled the brand at various high-profile events and expressed her love for the '90s aesthetic reflected in the campaign. The full video for the handbag will be released in March, following its initial teaser that generated buzz during the Chanel Haute Couture Spring/Summer 2025 show. Chanel’s 25 bag marks a significant addition to the brand's offerings, aiming to attract a contemporary audience while maintaining its luxurious heritage. This collaboration reinforces Lipa's status as a creative icon in fashion and music.