Giants Return to Germany for NFL Game

The New York Giants are making their return to Germany for the first time since 1994, playing against the Carolina Panthers at Allianz Arena in Munich as part of the NFL's International Games. This trip aims to build the Giants' fan base in Germany, bolstered by a special partnership with United Airlines that included a 'Giants Fan Flight' from Newark to Munich. The historical significance of this visit is highlighted by the memory of broadcaster Marty Glickman, who faced antisemitism during the 1936 Olympics, providing a poignant backdrop to the Giants' current engagement. The NFL sees Germany as a key market, with 19.6 million self-identified NFL fans, and is focused on converting casual viewers into avid supporters through events and team-centric marketing. The league's strategy includes all ten teams with commercial rights in Germany participating in local initiatives to foster deeper fan relationships. The Giants' presence in Munich underscores the NFL's broader efforts to tap into the potential of international markets.