Top Brands Drop Kim Soo Hyun Amid Controversy, Legal Action Expected

South Korean actor Kim Soo Hyun is facing severe backlash and career setbacks following allegations regarding his past relationship with the late actress Kim Sae-ron, who died by suicide recently. Accusations suggest that their relationship began when she was a minor, leading to significant public scrutiny and loss of brand partnerships. Major brands, including Cuckoo China and Prada, have severed ties with him, with Cuckoo suspending all promotional activities just 20 days after appointing him as their ambassador. They have also removed all promotional materials featuring him and are considering legal action. This controversy highlights the intense pressure and rapid consequences faced by public figures in South Korea's entertainment industry. Kim Soo Hyun's reputation and career trajectory are now uncertain as the fallout continues.