Premier League Clubs Raise Season Ticket Prices Amid Cost Pressures

Manchester United is exploring the introduction of a Personal Seat Licence (PSL) system for their planned new 100,000-capacity stadium, which could cost fans up to £4,000 just for the right to buy a season ticket. This system, common in the U.S. but new to the Premier League, would grant fans priority for 30 years but requires separate season ticket purchases and risks losing the license if tickets are not bought. Meanwhile, Old Trafford's concourse prices remain uncertain for the 2025/2026 season, though past increases, such as raising beer prices and mid-season ticket price hikes, have sparked fan protests. Across the Premier League, clubs are balancing revenue needs with fan affordability, with some freezing prices while others raise them citing increased costs, and many introducing minimum attendance policies to maximize revenue. Manchester United's season ticket prices have increased by 5%, placing them seventh among the most expensive in the league, behind clubs like Fulham, Tottenham, Arsenal, and West Ham. Despite fan backlash, the club maintains that price rises are necessary to offset rising operating costs amid a challenging economic landscape.