Rihanna Launches Fenty x Puma Avanti Sneakers

Rihanna launched her latest PUMA x Fenty Avanti sneakers at a unique press conference in Los Angeles, exclusively fielding questions from children to promote her redefined 'soccer mom' aesthetic. The sneakers come in two new colorways and feature a fashionable design inspired by soccer cleats, showcasing premium materials and gold accents. Dressed in a vibrant striped maxi-cardigan and her own Avanti sneakers, Rihanna emphasized the importance of creativity and style for modern moms. Her collaboration with Puma, which began in 2014, continues to blend sports fashion with contemporary culture, attracting attention from influencers and the public alike. The sneakers are now available for purchase on the PUMA website. Rihanna's ongoing ventures in beauty and fashion further solidify her status as a multifaceted entrepreneur.