Orlando Magic Reveal 2025-26 Rebrand With Nike
Orlando Magic Reveal 2025-26 Rebrand With Nike

Orlando Magic Reveal 2025-26 Rebrand With Nike

News summary

The Orlando Magic have unveiled a major rebrand for the 2025-26 NBA season, introducing a new star-themed logo and three pinstriped uniforms that reference both the franchise's 1989 origins and its iconic 1990s era. The logo features a cascading star trail, with a star replacing the 'A' in 'Orlando' and 'Magic' on the jerseys. The Association (white), Icon (blue), and Statement (black) uniforms retain the classic Magic colors, with the Statement jersey inspired by the team's original warmup jackets and serving as the only Jordan Brand uniform in the lineup. The rebrand was developed collaboratively with fans and Nike, and Magic executive vice president of marketing Shelly Wilkes emphasized its connection to the team's rich history and future aspirations. A redesigned court at the Kia Center accompanies the new look, which was officially launched at a fan event. The rebrand has been well received for its mix of nostalgia and modern style.

Story Coverage
Bias Distribution
100% Left
Information Sources
bfb2a97b-336e-48d9-b69a-147df7862dc2e71de608-4cf4-4ab0-9aee-5646a4b196cd43ca6625-20fa-4fff-8e8e-3cc88620488e
Left 100%
Coverage Details
Total News Sources
4
Left
3
Center
0
Right
0
Unrated
1
Last Updated
188 days ago
Bias Distribution
100% Left
Related News
Ask VT AI
Story Coverage
Subscribe

Stay in the know

Get the latest news, exclusive insights, and curated content delivered straight to your inbox.

Present

Gift Subscriptions

The perfect gift for understanding
news from all angles.

Related News
Recommended News