Planet Fitness Appoints New Marketing and Development Executives

Planet Fitness has appointed Brian Povinelli as Chief Marketing Officer and Chip Ohlsson as Chief Development Officer, effective February 10 and January 20, 2025, respectively. Povinelli, who joins from Marriott International, brings over 30 years of experience in marketing and brand strategy, while Ohlsson has three decades of experience in the hospitality industry, previously serving at Wyndham Hotels & Resorts. Both executives are expected to leverage their extensive backgrounds to drive franchisee collaboration and expand the brand's market presence. Planet Fitness CEO Colleen Keating expressed confidence in their ability to execute strategic initiatives aimed at accelerating club openings and redefining brand strategy. Povinelli highlighted the brand's broad demographic appeal and his commitment to enhance access to fitness and wellness. The company currently boasts approximately 19.7 million members across its global locations.