Burberry Launches High Summer 2025 Campaign Featuring Jack Draper, Rosie Huntington-Whiteley

Burberry has launched its High Summer 2025 campaign, featuring tennis star Jack Draper and supermodel Rosie Huntington-Whiteley aboard a yacht named Check Mate. The campaign, inspired by British leisure and yachting imagery, aims to encapsulate the joy of summer and the British at play, according to chief creative officer Daniel Lee. Draper expresses pride in representing a brand he views as a symbol of British culture and values. The collection includes nautical-themed swimwear and beachwear, and Burberry will host pop-up events in Somerset and Ibiza to celebrate the launch. Draper, who is currently ranked sixth in the world and the British number one, reflects on the memorable moments from the shoot, highlighting the fun and camaraderie among the team. The campaign reinforces Burberry's commitment to seasonal fashion while maintaining its British identity.