The Kooks Release New Album Never/Know on May 9

The Kooks, a band with enduring appeal from the noughties indie scene, have released their seventh album, Never/Know, which blends their signature melodic indie rock with fresh, warm, and analog textures. Frontman Luke Pritchard, who produced much of the album solo before involving the band, sought to reconnect with the band's roots and create music that embraces beauty and emotional clarity rather than chasing current trends. The album reflects personal growth, influenced by Pritchard's experiences with fatherhood and loss, while maintaining the optimistic and lighthearted 'Kooks bounce' that fans recognize. Despite their longevity, The Kooks continue to attract a younger audience, with nearly half their current listeners aged 18 to 24, indicating the lasting resonance of their hits like "Naive." Partnering with Virgin Music Group has brought a supportive and balanced approach to the band's creative process, allowing them to honor their past while evolving. Overall, Never/Know celebrates the band's history while offering a warm, reflective, and accessible indie pop record that speaks to both longtime fans and new listeners.