San Diego Council Bans Digital-Only Grocery Coupons

The San Diego City Council has unanimously passed the Grocery Pricing Transparency Ordinance, which bans grocery stores from offering discounts solely through digital coupons. This groundbreaking ordinance, the first of its kind in the U.S., aims to ensure equitable access to discounts for vulnerable populations, including seniors, low-income families, and non-native English speakers who may lack internet access or digital skills. Proposed by Councilmember Sean Elo-Rivera, the ordinance mandates that grocery stores provide equivalent paper coupons alongside digital offers and clearly notify shoppers of their rights to these alternatives. Elo-Rivera emphasized that this policy addresses the growing trend of digital-only deals that disadvantage those less familiar with technology. The ordinance is expected to take effect after a second reading next month, allowing stores 90 days to comply. Supporters of the measure, including Councilmember Marni von Wilpert, argue that it promotes fairness and helps families manage rising grocery costs.