Kia Plans to Boost EV, PHEV Sales Amid Reduced Targets

At its 2025 Investor Day, Kia Corporation announced a revised sales strategy, reducing its electric vehicle (EV) target by 340,000 units to 1.26 million by 2030, reflecting changing market dynamics and rising hybrid demand. The overall global sales target has also been adjusted from 4.3 million to 4.19 million vehicles, with a new focus on hybrid models, aiming for nearly one million hybrid sales by the same year. Kia plans to introduce a total of 15 EV models, including the upcoming EV2, EV4, and EV5, while expanding its hybrid offerings across all segments. The company will enhance its production flexibility by maintaining capabilities to manufacture internal combustion engine, hybrid, and EV models across 13 existing plants, alongside two new dedicated EV facilities. These adjustments come amid broader industry challenges, including trade uncertainties and fluctuating consumer demand, impacting several automakers' forecasts. Kia's commitment to sustainable mobility remains strong, as it adapts its strategies to navigate these evolving conditions.