Jet2 Holiday Ad Sound Viral Across 1.6 Million TikTok Videos

The phrase "Nothing beats a Jet2 holiday," from a 2024 British airline Jet2 television ad voiced by Zoë Lister, has become a viral TikTok meme in 2025, gaining immense popularity among teens and social media users. Originally intended to promote cheerful and budget-friendly vacation packages, the audio has been repurposed humorously to highlight chaotic, disappointing, or disastrous holiday moments, creating an ironic contrast that resonates widely. The meme features alongside Jess Glynne’s 2015 song "Hold My Hand" and has been used in over a million TikTok videos, sparking a cultural trend that blends wholesome advertising with comedic chaos. Jet2 has embraced the viral sensation by engaging with the meme through contests and social media content, which analysts believe has boosted brand visibility and helped attract younger audiences. Despite some debate about whether the meme mocks the airline or enhances its profile, Jet2 reported an 11% profit rise and record revenues, suggesting the viral moment contributed positively to its market performance. Voice actor Zoë Lister expressed amusement and surprise at the widespread use of her voice, embodying the unexpected nature of internet fame.