The Augusta Masters is set to expand its television coverage by five hours for the 2025 tournament, including two additional hours on Saturday and Sunday via CBS's Paramount+ streaming service. This expansion will bring total coverage to 23 hours, including earlier starts for CBS's weekend broadcasts. Augusta National announced Bank of America as a new 'champion partner,' joining AT&T, IBM, and Mercedes-Benz, while Delta, Rolex, and UPS will continue as tournament partners. Despite a notable increase in viewership during the early rounds of the 2024 tournament, the final rounds saw a significant decline. The Masters aims to deliver more live golf to fans by enhancing its partnership with CBS, which dates back to 1956.