Meta Tests Ads on Threads in US, Japan

Meta Platforms has officially begun testing advertisements on its Threads micro-blogging platform, starting with a select group of brands in the U.S. and Japan. This move comes as Threads surpasses 300 million monthly active users, and the company aims to monetize the platform further. Instagram head Adam Mosseri emphasized the importance of monitoring user feedback during this initial phase to ensure ads are as engaging as organic content. Advertisements will appear as image ads within the Threads home feed, and businesses can integrate existing Meta ad campaigns with ease. Meta is also introducing brand safety controls using AI tools, similar to those on Facebook and Instagram. The broader rollout of ads is anticipated in the coming months, aligning with Meta's strategy to capitalize on the fragmented social media landscape.