Wellness Retreats Gain Popularity Among Millennials Gen Z to Combat Burnout Across Americas

Millennials and Gen Z are redefining travel as a therapeutic tool to combat widespread burnout, seeking immersive and restorative experiences that prioritize mental and emotional well-being over traditional vacations. A recent European survey highlights that 88% of young travelers view trips as essential for increasing joy and relieving stress, turning travel into a crucial component of their self-care routines. Destinations across North and South America, including Mexico, the US, Canada, and Brazil, have responded by offering wellness retreats featuring yoga, mindfulness workshops, and nature-based activities tailored to this demand for rejuvenation. Nature and remote retreats are especially popular, providing opportunities for digital detoxes, solo travel, and deep personal reflection, all aimed at fostering emotional restoration. This shift is prompting the travel industry to pivot from leisure and entertainment toward therapeutic and wellness-focused offerings, emphasizing the healing journey over the destination itself. As travel becomes a vital mental health intervention, young travelers prioritize experiences that provide meaningful psychological and spiritual renewal.