Kith Opens West Village Wellness Club With Erewhon Tonic Bar

Erewhon, the upscale Los Angeles-based health-food grocer known for its celebrity-endorsed smoothies, is opening its first New York City location as a tonic bar inside Kith Ivy, a luxury private members' padel and wellness club developed by Kith founder Ronnie Fieg in the West Village. The club, opening later this fall with a reported $36,000 initiation fee and $7,000 annual dues, offers extensive wellness amenities including a spa, sauna, cold plunge, and rooftop padel courts, blending sport, lifestyle, and hospitality. Erewhon's smoothies and juices will be available exclusively to members on-site and offered in limited quantities to non-members via delivery services like Uber Eats and Postmates. The club also features a restaurant by Cafe Mogador and has drawn some local controversy over its liquor license and potential impact on neighborhood noise and traffic. Kith Ivy represents a significant expansion for the brand into holistic lifestyle services and seeks to introduce New Yorkers to padel, a trendy sport akin to tennis and squash. The collaboration highlights the growing fusion of luxury fashion, wellness, and exclusive hospitality experiences.