NFL, Nike Unveil Rivalries Uniforms for Eight AFC East, NFC West Teams

The NFL and Nike have introduced a new 'Rivalries' uniform series for the 2025 season, featuring eight teams from the AFC East and NFC West divisions. These special jerseys, designed to celebrate each team's city and culture, will be worn during one key home game against a division rival and remain in rotation for three years. Highlights include the Arizona Cardinals' desert-themed all-white uniform with metallic copper accents, Buffalo Bills' icy white 'Cold Front' design reflecting Western New York winters, and Miami Dolphins' 'Dark Waters' jersey inspired by dolphins in motion with turbo green and orange stripes. The Los Angeles Rams' uniform celebrates the city’s first Super Bowl victory with a deep navy base and bright yellow accents, while the New England Patriots' stormy blue jersey pays tribute to the six New England states and the team's six Super Bowl wins. NFL marketing executives emphasize that the Rivalries series represents a fresh, innovative approach to highlighting divisional matchups and team identities.