Caitlin Clark Named Time Athlete of the Year

Caitlin Clark's remarkable year includes her recognition as Time magazine's Athlete of the Year and her selection as the Best Sports Business Athlete of the Year by SBJ. In her rookie season with the Indiana Fever, she set a WNBA record for assists, averaged 25.5 points per game, and led the league in assists, securing the Rookie of the Year award and a spot on the All-WNBA First Team. Her impact off the court is equally significant, as her record viewership and attendance figures have elevated the profile of women's basketball, comparing her influence to that of Michael Jordan. Additionally, Clark has contributed to a 48% increase in WNBA attendance and has lucrative endorsement deals with major brands, highlighting her marketability. The trading card market is also seeing a rise in interest for Clark, alongside standout male players like Victor Wembanyama, showcasing the growing popularity of women's sports memorabilia. Overall, Clark's achievements have set new benchmarks in both performance and commercial success in basketball.