Fulham Opens £100m Stand Transforming Craven Cottage Hospitality

Fulham FC has unveiled a lavish new Riverside stand at Craven Cottage, featuring upscale hospitality facilities designed to attract wealthy locals and tourists, with membership fees and matchday prices reaching several hundred pounds. This development, funded by club owner Shahid Khan, aims to create new revenue streams amid the financial challenges faced by smaller Premier League clubs. Despite this opulence, some supporters express frustration over the steep ticket prices and the disconnect between the club's luxury offerings and its traditional fan base. On the field, Fulham's 2024/25 Premier League campaign has been marked by a dramatic decline from early European ambitions to a struggle for a top-10 finish, with analysis highlighting transfer decisions and squad performance as contributing factors. The upcoming West London derby against Brentford is pivotal, as both teams vie for a chance at UEFA Europa Conference League qualification, intensifying local rivalry and fan expectations. Brentford's head coach Thomas Frank emphasizes the significance of the match and the importance of fan support in their pursuit of a historic league finish.