Volkswagen Partners with NBCUniversal for SNL50 Launch

Volkswagen has partnered with NBCUniversal to revive the beloved 'Saturday Night Live' sketch 'The Californians' in a new ad campaign featuring Fred Armisen, Bill Hader, and Kristen Wiig. This campaign celebrates the 50th anniversary of SNL and Volkswagen's 75th anniversary, highlighting their cultural connections to California. The ad, which showcases Volkswagen's all-electric ID. Buzz, aired during the 'SNL50: The Homecoming Concert' and is available across various digital platforms. The ID. Buzz is portrayed as a perfect fit for the California-themed sketch, underscoring the state's car culture. Additionally, Volkswagen supports fire relief efforts in California with a donation to the California Fire Foundation. This collaboration emphasizes the healing power of comedy amid recent tragedies in the region.