Nintendo Switch 2 Expected to Sell 100 Million Units by 2029, Drives Global Console Market Growth

Market research firm DFC Intelligence predicts that the Nintendo Switch 2 will be the fastest-selling console ever and possibly the most important product launch in video game history, projecting sales of 16 million units in 2025 with potential to reach 20 million if supply meets demand. The delay of Grand Theft Auto 6 to 2026 positions the Switch 2 as the key driver of industry growth for 2025, especially with expected declines in PlayStation 5 and Xbox Series sales due to the absence of GTA 6. Nintendo's conservative sales target of 15 million units aligns with its historical cautious inventory management, while DFC forecasts over 100 million Switch 2 units sold by 2029, surpassing its predecessor's sales pace. The Japanese market is expected to perform well, aided by a region-specific, lower-priced SKU. Analysts also foresee Nintendo becoming a primary partner for third-party publishers, as the Switch 2 and mobile PC devices reshape the gaming landscape, despite concerns about the console's ability to keep up with rapidly advancing game technology. Overall, the Switch 2 is anticipated to dominate the console market in this hardware cycle and significantly influence the industry's future trajectory.