Girls Aloud, the iconic 00s group, has struggled to sell out tickets for their reunion tour, including the London dates at the O2 Arena, where seats are only 60% filled despite price cuts of up to 60%. The band, featuring Cheryl, Nadine Coyle, Kimberley Walsh, and Nicola Roberts, embarked on this tour after the passing of Sarah Harding in 2021. While high-profile acts like Taylor Swift thrive in selling out venues, some artists, including Girls Aloud, face challenges amidst the ongoing cost of living crisis, with fans favoring visually spectacular concerts over intimate performances. Fans who initially paid over £100 for tickets are frustrated as prices were slashed to as low as £21.38, leading to discontent and complaints about the ticket pricing strategy.