Southwest Airlines Ends Free Checked Bags Policy Nationwide

Southwest Airlines announced a significant change to its baggage policy, ending its long-standing 'Bags Fly Free' initiative. Starting May 28, only Rapid Rewards A-List Preferred Members and Business Select travelers will receive two free checked bags, while A-List Members and select others will get one free bag. This shift aims to enhance profitability and attract new customer segments, but it has drawn criticism from loyal passengers who feel that the airline is losing its unique value proposition. The move aligns with broader trends in the airline industry, where charging for checked baggage has become common practice. Additionally, Southwest plans to introduce basic economy-style fares and impose expiration dates on flight credits, further signaling a departure from its previous customer-friendly approach. As customers express concerns over the diminishing perks, the airline faces challenges in maintaining loyalty amidst increasing competition.