The Apprentice Series 19 to Premiere in 2025

The BBC has confirmed the return of The Apprentice for its 19th series in 2025, featuring business tycoon Lord Alan Sugar alongside advisors Baroness Karren Brady and Tim Campbell MBE. This season will introduce 18 new candidates competing for a £250,000 investment and mentorship from Lord Sugar, with the competition kicking off in the Austrian Alps where contestants will sell tour packages. Following the initial boardroom eliminations, participants will face various challenges, including creating a virtual popstar and managing a corporate hospitality task in Turkey. The series has consistently drawn large audiences, with the previous season averaging 6.6 million viewers per episode. Rachel Woolford, who won the latest series, expressed her disbelief at becoming Lord Sugar's business partner, emphasizing the life-changing potential of the show. Comedian Tom Allen will return to host The Apprentice: You're Fired, providing commentary and insights on the contestants' journeys.