Hilton Expands Hotel Presence in Japan and India

Hilton Worldwide has announced significant expansions in both Japan and India, marking a strategic shift in its operations in Asia. The company opened its first flagship Hilton brand hotel in Kyoto and the first Canopy by Hilton property in Osaka, catering to the anticipated influx of travelers for Expo 2025. Concurrently, Hilton signed a licensing agreement with India's Embassy Group to establish 150 Spark by Hilton hotels, targeting the growing demand for affordable accommodations in a booming domestic market. This move signifies a departure from Hilton's previous China-first strategy, as the company aims to quadruple its hotel room inventory in India over the next five years. With competition intensifying in the region, Hilton is poised to redefine the premium economy segment and enhance its portfolio in South Asia. The robust growth potential in India's hospitality sector is attracting foreign investment, with expected real estate investments reaching $413 million by the end of 2024.