FTC Settles with Gravy Analytics Over Location Data Sales

The Federal Trade Commission (FTC) has taken significant action against two data brokers, Gravy Analytics and Mobilewalla, banning them from selling sensitive location data. The FTC accused both companies of unlawfully tracking individuals near sensitive locations, including healthcare facilities and military bases, without obtaining proper consent. Gravy Analytics, along with its subsidiary Venntel, was found to have sold not only location data but also personal information related to health, political activities, and religious views derived from this data. The settlements require these companies to cease collecting and retaining sensitive location data and to delete historic data associated with sensitive locations. FTC Chair Lina Khan emphasized that the actions aim to protect civil liberties and privacy, particularly for vulnerable communities. This move marks the FTC's fourth action in 2024 targeting the sale of sensitive location data.