Hershey Appoints New Presidents for Divisions

The Hershey Company has announced significant leadership changes, appointing Andrew Archambault as President of U.S. Confection and Veronica Villasenor as President of Salty Snacks, effective February 3, 2025. Archambault joins from Keurig Dr Pepper, bringing extensive experience in brand management, while Villasenor, a 22-year veteran of Hershey, succeeds Kristen J. Riggs, who is leaving after two decades. These appointments come amid a busy period for Hershey's executive ranks, coinciding with CEO Michele Buck's upcoming retirement. Villasenor is expected to leverage her deep knowledge of the company to drive growth in the Salty Snacks division, which includes popular brands like SkinnyPop and Dot's Pretzels. Meanwhile, Archambault will oversee iconic confectionery brands such as Reese's and Kisses, aiming to enhance Hershey's market position. Investors are closely monitoring these changes as Hershey seeks to maintain its competitive edge in the snack industry.