Snoop Dogg, NBC's special correspondent for the 2024 Summer Olympics in Paris, has become a viral sensation with his enthusiastic support for Team USA. He kicked off his Olympic adventure by carrying the torch in Saint-Denis, expressing that it made him feel like a 'peace messenger'. Throughout the Games, Snoop has showcased his charismatic personality by wearing T-shirts featuring athletes like Simone Biles and joining in on the excitement, even dancing in the stands. His unique commentary and engaging presence have been praised, with public relations experts noting his appeal as 'eye candy for Olympic audiences'. Snoop's interactions with athletes and humorous segments, such as swim lessons from Michael Phelps, have further endeared him to viewers, making him a standout figure at the Olympics. His blend of humor, authenticity, and genuine fandom has transformed his role into a marketing triumph for NBC.