Yasmin Le Bon stars in George at Asda summer collection for 60th anniversary

Supermodel Yasmin Le Bon has been named the face of George at Asda’s 2025 summer fashion collection, coinciding with both her 60th birthday and Asda’s 60th anniversary. The campaign highlights versatile, affordable pieces starting at £8, designed to be styled for both day and evening, and to appeal to shoppers of all ages. Le Bon and Asda executives emphasize the collection’s accessibility, with Le Bon stating that 'fashion should be for everyone' and championing joyful, spirit-lifting clothing that mixes high-end style with high-street affordability. Key items include a cotton maxi sundress, tailored shorts suit, palazzo pants, swimwear, and accessories, reflecting the brand’s focus on style that 'transcends age.' Asda’s Chief Commercial Officer Liz Evans praised Le Bon’s timeless appeal and her fit as an ambassador for the brand’s inclusive and vibrant image. The collection is available in select stores and online at George.com.