Kyle Busch, Samantha Busch Shock NASCAR Fans with Risque Men's Health Ad

Kyle Busch has been experiencing a difficult stretch in his racing career, with no wins since June 2023 and only a few top finishes this season. Despite his on-track struggles, Busch maintains a positive and engaged demeanor at home, especially with his wife Samantha and their children, as Samantha highlighted on her podcast. Together, the couple has leveraged their public presence through creative sponsorship campaigns, including a bold, humorous commercial for Gameday Men’s Health that cleverly uses racing language to promote men's wellness. This ad, which features playful banter and a cheeky tone, sparked mixed reactions from fans but effectively merged NASCAR culture with personal health awareness. Earlier in 2025, the Busches also collaborated with StarKist to promote fitness and healthy living, reinforcing their wholesome family image. Their combined efforts in marketing and personal branding have helped keep them prominent in fan engagement despite Kyle’s competitive challenges.