EU Investigates Chinese Retailer Temu Over Illegal Sales

The European Union has launched an investigation into Chinese online retailer Temu, which has rapidly gained popularity in Europe, over concerns regarding its failure to prevent the sale of illegal and unsafe products. The investigation falls under the Digital Services Act (DSA), which mandates stringent compliance from large online platforms. Temu currently has 92 million users in the EU and is accused of allowing 'rogue traders' to sell counterfeit and non-compliant items, potentially evading EU safety standards. Additionally, the EU is examining the platform's gamification features, which may contribute to addictive behavior among users. Temu has stated its commitment to cooperating with regulators to ensure a safe marketplace and improve compliance measures. The investigation reflects broader EU efforts to enhance consumer safety across e-commerce platforms amid rising scrutiny of international online marketplaces.