BOS Nation Considers Name Change Amid Backlash

BOS Nation, the new expansion team in the National Women's Soccer League, is reconsidering its name following backlash over its initial branding campaign, which featured the slogan 'Too Many Balls' and was criticized as male-centric and transphobic. The team, set to begin play in 2026, has acknowledged the hurt caused and issued an apology to the LGBTQ+ community, stating that the campaign did not reflect the inclusive environment they aim to create. In response, BOS Nation has launched a process to gather input from fans and diverse advisors to inform a potential rebranding. They are hosting forums and providing a feedback form on their website as part of this initiative. The negative reception of their name and branding was compounded by a controversial promotional video featuring Tom Brady, which has since been removed along with related merchandise. The team aims to better represent the community's diversity and passion as they move forward with this name reevaluation.