Adobe's Content Authenticity App Gains TikTok Support

Adobe is introducing a free web app in 2025 called Adobe Content Authenticity, aimed at helping digital artists protect their work from unauthorized use in AI training systems by applying 'Content Credentials'. These credentials act as a digital fingerprint and watermark to verify ownership and allow creators to opt out of AI data scraping. TikTok has already agreed to use these credentials to label AI-generated content, although no major AI companies have committed to adopting Adobe's system. The app will integrate with Adobe's existing Creative Cloud tools and is part of Adobe's broader effort to promote transparency and trust online, amidst rising concerns over deepfakes and content theft. Adobe's initiative has garnered support from industry groups and tech giants, but its success largely depends on industry-wide adoption.