Ski Travel Bookings Surge 58% in UK Amid Popularity Increase

A growing trend among holiday-goers is the popularity of short ski trips, particularly to glamorous resorts like Megève in France, catering not only to skiers but also to those seeking picturesque settings and après-ski experiences. The UK-based ski travel company Heidi has reported a 58% increase in long weekend bookings, reflecting this shift towards shorter, more flexible ski holidays. Simultaneously, Olympic skier Mikaela Shiffrin emphasizes the importance of aesthetics in ski wear, advocating for stylish yet functional gear that enhances the skiing experience. The reopening of the Cairngorm Mountain funicular marks a significant development in Scottish skiing, having undergone extensive repairs after years of closure, although its value is still debated among enthusiasts. Additionally, Titcomb Mountain in Maine is highlighted for its extensive cross-country ski trails, offering a unique experience for both alpine and Nordic skiers. Together, these stories illustrate a diverse and evolving interest in winter sports and ski tourism, accommodating a wider range of preferences and experiences.