Harley-Davidson Unveils $6,000 Sprint Amid Sales Slump

Harley-Davidson plans to launch the Sprint, an entry-level motorcycle priced below $6,000, in 2026, reviving a name from the 1960s originally produced with Aermacchi. The Sprint is positioned as a more affordable alternative to Harley’s current lineup, where the cheapest model costs $9,999, aiming to attract younger and new riders. Developed since 2021, it marks Harley's renewed push into the low-cost, low-displacement market, a segment where competitors like Honda have succeeded and Harley's past models struggled. The company expects the Sprint to be both accessible and profitable, addressing previous challenges with smaller bikes. Harley-Davidson recently reported a 23% year-over-year sales decline, but its stock rallied after the announcement, buoyed by financial partnerships and optimism over its updated strategy. The Sprint will be shown to dealerships this fall, with another entry-level cruiser also planned for 2026.