Apple Names Vanessa Trigub Global VP of Retail Stores

Apple is restructuring its retail leadership by appointing Vanessa Trigub as the new Vice President of Stores and Retail Operations globally, a move aimed at streamlining management under Deirdre O'Brien. Trigub, who previously managed stores in the Americas West region, will now oversee retail leaders across Europe, the Middle East, Asia-Pacific, and the Eastern Americas. This change simplifies O'Brien's responsibilities, allowing her to focus on fewer direct reports while also managing the retail and human resources divisions. Insiders suggest that Trigub could be groomed as O'Brien's successor, as the company emphasizes succession planning for its aging executive team. This leadership shift comes amid Apple's efforts to enhance retail operations and drive sales in a competitive market, with the company's retail network consisting of approximately 535 locations worldwide. The restructuring follows another recent management change in Apple's AI division, indicating a broader effort to optimize its organizational structure.