Doritos Launches 80s-Style Stranger Things Telethon Featuring Iconic Celebrities

Doritos has launched a retro-inspired "Doritos Telethon for Hawkins" campaign to promote its limited-edition Stranger Things-themed snacks ahead of the show's fifth and final season. Fans can call the hotline 1-855-4-HAWKINS to leave messages of support for Hawkins, Indiana, and interact with 1980s icons Paula Abdul, David Hasselhoff, and ALF, who appear in digital spots and on the call lines. The campaign includes nostalgic elements such as supernatural interferences and hidden Easter eggs, encouraging repeated participation. Select fan messages will be broadcast on Doritos' social channels and billboards, further engaging the Stranger Things fanbase. The telethon ties into Doritos' marketing strategy with new Stranger Things-inspired flavors, including Doritos Collisions Stranger Pizza x Cool Ranch and Glow in the Dark Spicy Sweet Chili. This initiative follows Doritos' previous collaborations with Stranger Things, leveraging 80s nostalgia to rally the fandom ahead of the show's November premiere.