Rapper Latto Launches Limited Apple Bottoms Collab For Album Anniversary
Rapper Latto Launches Limited Apple Bottoms Collab For Album Anniversary

Rapper Latto Launches Limited Apple Bottoms Collab For Album Anniversary

News summary

To celebrate the one-year anniversary of her album Sugar Honey Iced Tea, rapper Latto has partnered with the iconic Apple Bottoms brand to launch an exclusive fashion collection. The collaboration features 16 pieces, including brown velour sets, cheetah print pants, tube tops, and the brand's signature blue denim, blending Latto’s bold style with the nostalgic Y2K fashion that made Apple Bottoms a hip-hop staple. Prices range from $30 to $100, making the collection accessible to fans. This partnership marks Apple Bottoms' resurgence as a Black-owned streetwear brand after its 2024 relaunch, aiming to attract a new generation by connecting with a contemporary hip-hop star. Latto highlighted the full-circle moment by sharing an Instagram post showing her wearing Apple Bottoms shorts on her album cover, emphasizing her long-standing affinity for the brand. Apple Bottoms originally launched in 2002 by rapper Nelly and is celebrated for its cultural impact in hip-hop fashion, referenced in numerous songs over the years.

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