NBCUniversal, Macy's Seal 10-Year Deal for Parade Rights

NBCUniversal has secured a new 10-year rights deal with Macy’s, ensuring that the Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks will continue to air on NBC, Peacock, and Telemundo through 2034. This agreement is seen as a crucial move to retain live event programming amid a fragmented media landscape, with the Thanksgiving Parade drawing record audiences of 31.7 million last year, making it the most-watched Parade in history. The deal also includes rights to a new special event that will be announced later, alongside existing programming such as 'Countdown to Macy’s Thanksgiving Day Parade.' Macy's executives expressed excitement about the partnership, noting the importance of these events in enhancing Macy's visibility and content offerings. NBCUniversal emphasized the cherished tradition these specials represent for families, indicating a commitment to delivering exceptional live entertainment. The collaboration highlights the growing significance of major live events in attracting viewership and advertiser interest.