Demna Gvasalia Appointed Gucci Artistic Director

Demna Gvasalia, a renowned fashion designer known for his transformative impact at Balenciaga, has been appointed as Gucci's new Artistic Director, effective July 2025. Demna's tenure at Balenciaga since 2015 saw him elevate the brand with his distinctive style characterized by bold silhouettes and innovative collaborations. Gucci, struggling with recent sales declines, anticipates that Demna's unique vision will revitalize its brand identity and drive a new era of growth. The appointment follows the departure of Sabato De Sarno, whose tenure sought to transition Gucci's style but failed to enhance sales significantly. Key figures at Kering, Gucci's parent company, including CEO François-Henri Pinault and Gucci CEO Stefano Cantino, have expressed confidence in Demna's ability to merge contemporary cultural insights with Gucci's storied heritage. Demna's approach is expected to align with Gucci's aspirations to maintain cultural relevance and fashion authority globally.