Apple TV+ Promotes Severance Season 2 Launch

Apple TV+ is set to premiere the highly anticipated second season of the critically acclaimed series 'Severance' on January 17, three years after its first season. To promote the launch, Apple executed a unique marketing campaign at New York City's Grand Central Terminal, featuring a glass cube that recreated the show's fictional Lumon Industries office. Cast members, including Adam Scott and Patricia Arquette, participated in the event, staying in character as they reenacted office scenes for over two hours. Despite the excitement surrounding 'Severance' and its impressive IMDb rating of 8.7, Apple TV+ struggles to compete in the streaming market, capturing less than 1% of total TV screen time in the U.S. The show follows employees who undergo a procedure to separate their work and personal memories, leading to a blend of intriguing storytelling and dark humor. With a solid lineup of returning and new cast members, fans are eager to see how the story unfolds in the new season.