UFC 306 will make history as the first live sporting event held at The Sphere in Las Vegas, marking a significant moment for combat sports. The event, dubbed 'Noche UFC', is a tribute to Mexican culture and features a high-profile card, including a bantamweight title fight between Sean O'Malley and Merab Dvalishvili. Fans are particularly excited about the UFC's investment of $20 million to enhance the production, which includes the first-ever 1080p broadcast on ESPN. Additionally, the event showcases a women's flyweight title match between Alex Grasso and Valentina Shevchenko, along with other notable bouts. Scheduled for September 14, 2024, UFC 306 is expected to draw significant viewership, competing with a major boxing match in the city. The event reflects the UFC's ongoing efforts to innovate and engage fans, both in-person and at home.