WFA Shortlists Global Marketer of the Year 2024

The World Federation of Advertisers (WFA) has revealed the shortlist for the Global Marketer of the Year 2024, featuring CMOs from notable companies like DoorDash, Disney, Kraft Heinz, and AB InBev. A panel led by WFA President Raja Rajamannar selected finalists based on their industry impact. In the retail sector, a shift towards hyperpersonalisation is being driven by technological advancements, allowing brands to tailor customer experiences more effectively than traditional segmentation methods. Meanwhile, marketing strategies based on fleeting digital trends risk obsolescence, prompting experts to advocate for authentic brand identities and genuine customer relationships. Additionally, while generative AI enhances efficiency, it lacks emotional engagement, which is essential for building consumer loyalty. The need for a balanced marketing approach combining both technology and emotional connection is increasingly emphasized.