Coldplay Partners with TikTok for Album Launch

Coldplay has launched a new album, 'Moon Music', available on major streaming platforms, featuring collaborations with artists like Little Simz and Burna Boy. To promote the album, they have partnered with TikTok to create an interactive in-app experience, allowing fans to complete tasks and earn exclusive merchandise and profile frames. This initiative follows previous successful collaborations with artists like Taylor Swift and Billie Eilish on TikTok. Additionally, Coldplay is committed to sustainability, releasing the album in eco-friendly formats, including EcoRecords made from recycled materials. The band is also set to perform on 'Saturday Night Live' and at a special Sirius XM concert to celebrate the album's launch. With 6.4 million followers on TikTok, the band aims to further engage their fanbase through this unique promotional strategy.