Louis Vuitton Partners with Formula 1 for 2025

Louis Vuitton has announced a historic 10-year partnership with Formula 1, making it an Official Partner and the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025. This partnership marks a significant crossover between luxury fashion and motorsports, highlighting shared values of innovation, excellence, and craftsmanship. Louis Vuitton will feature prominently with trackside branding and its signature Trophy Trunks at race events, a first for the brand at a sporting event. The French luxury giant, part of LVMH, will also be involved in celebratory moments, enhancing the prestige of Formula 1. This partnership further strengthens Louis Vuitton's presence in sports, following previous collaborations with events like the FIFA World Cup and the Olympic Games. The partnership coincides with Formula 1's 75th anniversary, with the 2025 season kicking off in Melbourne on March 16.