Selena Gomez Debuts Rare Beauty's First Fragrance

Selena Gomez has launched Rare Beauty's first fragrance, Rare Eau de Parfum, marking a personal milestone as she celebrates her engagement and recent Emmy nomination. The perfume features gourmand notes of caramel, pistachio, and vanilla, layered with ginger and sandalwood for a warm, evolving scent. Its ergonomic bottle was developed with certified hand therapists to ensure accessibility for people with dexterity issues, inspired by Gomez's own lupus experience. Four Fragrance Layering Balms accompany the perfume, enabling users to customize their scent. Rare Eau de Parfum will be released in August and is cruelty-free, vegan, and dermatologist-tested. The fragrance and its inclusive design have received industry praise for raising the standard among celebrity beauty brands.