Jeremy Clarkson has opened a new pub, The Farmer’s Dog, in Burford, Oxfordshire, attracting hundreds of visitors and generating significant excitement. The pub, which Clarkson bought for just under £1 million, saw queues forming as early as 8 a.m. on its opening day. Despite meticulous preparations, the opening faced numerous challenges, including electrical issues and overwhelming crowds, leading Clarkson to describe the event as chaotic. The pub is part of Clarkson's broader ventures in the Cotswolds, following the success of his Diddly Squat farm shop. Local authorities have implemented traffic measures to manage the large influx of visitors and ensure safety. Clarkson's new role as a pub landlord will be featured in the upcoming season of his hit series, Clarkson's Farm.